Berenik Boutique and Talenthouse Grand Opening

Jul 11

Jul 11 Berenik Boutique and Talenthouse Grand Opening

Yesterday, fashion label, Berenik opened a boutique and talent house in SoHo, New York. The retail space provides a workspace for creators and in shop units for designers and brands. Berenik is "creating a new wave of retail by curating an atmosphere for artists, designers and all kinds of creators where they have full access to a space that is their blank canvas - perfect to creating your personalized retail or work space." The Berenik Talent House is currently housing a few brands (see images below).

What I love about Berenik is their use of dancers, opposed to models, to promote their brand. These dancers, of different shapes and sizes, show to consumers that Berenik provides comfortable and breathable clothes.

If you are a creator or designer and is interested in making the Berenik Talenthouse a home, apply here.